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3 Ways to Foster a Culture of Experimentation During Transformations

3 Ways to Foster a Culture of Experimentation During Transformations

In the fast-paced world of business transformations, fostering a culture of experimentation can be the key to success. This article delves into expert-backed strategies for cultivating an environment that embraces innovation and calculated risk-taking. Discover how prioritizing progress, fostering collaboration, and establishing clear goals can drive your organization's transformation journey forward.

  • Prioritize Progress Over Perfection
  • Foster Transparency and Cross-Functional Collaboration
  • Establish Clear Goals and Reward Innovation

Prioritize Progress Over Perfection

One of the first things we did at Carepatron was to make it clear that progress mattered more than perfection. During our own tech transformation, there was a real temptation to wait for polished, finished results before sharing anything. But that mindset kills experimentation. So we shifted the focus to learning fast and sharing early. Even half-baked ideas were valuable if they helped us move forward.

We backed that up with structure inside the platform and the team. We set short feedback loops, gave teams space to test in low-risk environments, and celebrated small wins. If someone tried something new and it didn't work, we didn't see it as a failure. We saw it as information. That mindset change was key.

Innovation at Carepatron doesn't come from top-down pressure. It comes from people feeling safe enough to take risks and supported enough to keep going when it gets messy. We built a culture where curiosity isn't just allowed; it's expected. That's what keeps the momentum going.

Foster Transparency and Cross-Functional Collaboration

During our technology transformation at Parachute, I made transparency a priority. I openly shared our vision for the future and explained how each change tied back to our mission of caring for our clients. I encouraged teams to take ownership of their projects, giving them the freedom to make decisions and try new approaches. We invested in training programs and workshops so our employees could grow their skills and feel confident experimenting. I made it clear that mistakes were part of the learning process. We didn't point fingers when something didn't work. Instead, we asked, "What can we learn from this?"

I also broke down silos between teams. I created cross-functional groups that brought together engineers, support staff, and project managers to brainstorm and solve problems. We set up communication platforms to share feedback, celebrate small wins, and build a common knowledge base. One time, a junior technician suggested a new tool for improving ticket resolution times. We piloted it, measured the results, and later rolled it out across the company. That idea never would have surfaced if we hadn't made it easy for everyone to speak up.

To encourage innovation, I made sure we celebrated success in meaningful ways. We created a monthly award that recognized individuals and teams who led experiments, learned quickly, and helped improve our service. I also personally highlighted their work during company-wide meetings. People need to see that innovation is noticed and valued. When employees feel safe, heard, and appreciated, they naturally come up with better ideas. Leading by example was critical. I stayed involved, supported new projects, and reminded everyone that at Parachute, trying something new is always worthwhile—even when it doesn't go perfectly.

Establish Clear Goals and Reward Innovation

When we embarked on our tech transformation, I knew we had to build a culture that welcomed experimentation. So, I started by setting clear innovation goals that tied directly to our business objectives, making sure everyone understood the "why" behind the changes. I encouraged open communication by creating spaces where team members could share ideas and feedback without fear of failure. This openness led to the implementation of pilot projects, allowing us to test new technologies on a small scale before full deployment.

To further promote experimentation, I introduced regular "demo days," where teams presented their projects, including successes and challenges. This practice not only showcased our progress but also facilitated cross-departmental collaboration and knowledge sharing. Recognizing and rewarding innovative efforts, regardless of the outcome, became a cornerstone of our culture, reinforcing the value of creativity and risk-taking.

By providing the necessary resources, support, and a safe environment for experimentation, we cultivated a mindset that embraced change and continuous improvement. This approach not only accelerated our technological adoption but also empowered our employees to contribute actively to the transformation process.

Nikita Sherbina
Nikita SherbinaCo-Founder & CEO, AIScreen

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